
A consumer of time now realizes that half a year of one’s lives is spent showering, they want to make the most use of these 10 minutes and not elongate the process. Think to how many times you’ve dropped your shampoo or knocked over your shower caddy- a probable half a minute added onto your shower. This is another 10 days of your life lost in the shower. A 10 day vacation in Jamaica is now gone (or having watched all the episodes of Lost & Battlestar Galactica combined), is this the opportunity cost you’re willing to make?